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Wednesday, February 17, 2010

24 Oras tops poll

GMA 7’s 24 Oras maintained its lead over its rival primetime newscast based on the Mega Manila TV household ratings data for the period of Jan. 4 to 29 from AGB Nielsen Philippines. The primetime newscast led by 4.6 percent during the first week of January and continued to top the competition throughout the month.

GMA’s Public Affairs programs also posted remarkable leads over the competition during the entire month. Unang Hirit dominated Umagang Kay Ganda with a lead that grew from 0.6 percent to 1.6 percent by the last week of January. Reporter’s Notebook posted a 2.6 lead over The Correspondents from Jan. 4 to 8. Born To Be Wild continued to dominate Probe Profiles/Bandila the entire month, even posting a commanding 4.2 percent lead from Jan. 11 to 15. Kapuso Mo, Jessica Soho, in turn, was also victorious as its ratings continued its climb the entire January.

Leading the charge is 24 Oras, posting a commanding 29.5 as against the competition’s 27.2 rating points from Jan. 11 to 15. In the succeeding weeks of Jan. 18 to 22 and 25 to 29, 24 Oras’ lead grew to 3.1 rating points.

The latest ratings data further solidifies 24 Oras’ position as the leading and most preferred newscast, powered by the viewers’ unwavering trust in the newscast and in the network.

In a quantitative survey conducted by AGB Nielsen Philippines last September, GMA scored a credibility rating of 68.9 percent, besting its rival’s 45.7 percent. In the same survey, GMA News and Public Affairs personalities topped the list based on appeal, credibility, competence and interest to watch. Jessica Soho led all anchors and reporters in terms of appeal. Mike Enriquez was considered by respondents as the most credible, while Mel Tiangco was said to be the most competent and most interesting to watch. Arnold Clavio and Vicky Morales were also consistently in the Top 5 news anchors across all measured attributes.

The findings underscore 24 Oras’ dominance over the competition. Bannered by the most formidable and credible tandem in local broadcasting today — award-winning broadcast journalists Mike Enriquez and Mel Tiangco and beefed up by the country’s most respected news team that has won local and international honors, GMA News’ 24 Oras is committed to deliver only the untainted truth.

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